THE NATHANIEL PROJECT, MUTUAL OF AMERICA’S 2021 COMMUNITY PARTNERSHIP AWARD WINNER
Last year, Erik Blicker and Glenn Schloss once again teamed up with Jeff Schwartz of Primalux Video for Mutual of America’s Community Partnership Award video. In 2021, that prize went to New York City’s own Nathaniel Project. Launched in 2000 by the Center for Alternative Sentencing & Employment Services (CASES), the alternative-to-incarceration program (ATI) serves people with serious mental illness facing prison time for felony charges. For decades, the incarceration system in the United States has served as a last resort for individuals with mental illness. There are more people living with serious mental illness detained in jails and prisons than being served in psychiatric treatment centers. With little access to mental health services in their communities, resources only lessen once detained.
“They mention showing the world ‘the person behind the person’ through this program, which I loved. We often say we’re writing ‘the story behind the story’ when we score. Pulling that person out, that ‘light in darkness’ theme, was paramount.”
Erik Blicker, composer
Jeff started, as he usually does, with pre-interviews with members of the organization via Zoom. With CASES in New York, travel wasn’t as much of a factor, as with 2020’s organization. That being said, due to COVID restrictions and case numbers in the city’s prison system, setting interview times was the main challenge. As production was finally wrapping in late September, Jeff took an initial theme idea to Flavorlab Score. “The vision of the organization focuses on that light of a brighter day. A future where these people live their best lives and through public health we achieve public safety,” explains Jeff. “But they start out in really compounding dark places. Mentally in turmoil, in need of meds, facing imprisonment, so that light in darkness had to be our theme.”