
How ordinary becomes extraordinary in China – through the heart of Chinese
Source: Erke Weibo The recent ‘once in a thousand years’ rains’ that brought the heavy flood in Henan, China, was no ordinary happening. However, what

Source: Erke Weibo The recent ‘once in a thousand years’ rains’ that brought the heavy flood in Henan, China, was no ordinary happening. However, what

China e-Commerce decoder – three quick starter platforms

With buying decisions in 2021 increasingly following a vendor’s online identity and footprint, B2B Marketing is finding itself defining a new persona. Studies suggest that

photo: yiranding-upsplash China has the world’s largest digital buyer economy today, with more than 710 million todate[1]. Social Media channels are adding eCommerce options to

Finally a report that could give us a glimpse of Gen Z behaviour. Meet Gen Z

WeChat Mini Program 微信 小程序 WeChat Mini Program, a sub-app within WeChat ecosystem has over 600’000 mini programs published and 150 Million daily active

Consumers engagement pattern has caused a major marketing shift in recent years. Social media has outgrown many marketing channels and Chinese embrace it most compare

When we talk about social media in China, the first thing you would probably think of is WeChat, a platform with 856 million monthly active

Have you wonder why your official WeChat account is not drawing audience? You are not alone. Is it not running well or there were elements

The most popular social media platform in China, WeChat, stands out among other social media platforms. Here is an infographics on WeChat transactions possiblities, put